Video Ads More Effective with Millennials

watch millenials
Millennials are the heaviest users of all types of video content.
Millennials think your brand is more modern when advertised on a mobile device.

source link In partnership with IPG Media Lab, YuMe conducted a primary research study to explore the distinct video viewing patterns of Millennials looking at device usage, context, multi-tasking activities, and the impact on brand health metrics. The study looked at video consumption across tablets, TV, mobile, PC and in-browser versus in-app by exposing respondents to various in-context stimuli. Results reveal which device is most effective for brand recall and persuasiveness within this influential demo. Download PDF